Working with creatives is one of the best parts of what I do. Whether it’s artists, designers, musicians, influencers, or fellow photographers, every session brings a new perspective, a fresh energy, and a unique story to tell.
Over the years, I’ve had the chance to shoot with so many inspiring people across the UK, and each one has taught me something different. Some lessons were big lightbulb moments, others were subtle reminders—but all of them have shaped the way I work and how I connect with the people I photograph.
Here are a few of the biggest lessons I’ve learned:
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- Preparation Makes Room for Play
Creatives often come to me with a vision—or sometimes just a vibe. But the best sessions happen when there’s room to improvise. What makes that possible? Preparation. When we’ve nailed down the location, lighting, moodboard, and outfits in advance, we create space on the day to be spontaneous and explore new ideas.
- Communication is the Real Superpower
Whether it’s understanding someone’s creative concept, adjusting poses mid-shoot, or giving space when needed—being a good communicator is everything. It’s not just about giving direction; it’s about creating an atmosphere where people feel seen, comfortable, and confident in front of the lens.
- Collaboration Over Competition
This one’s close to my heart. In a world that sometimes feels competitive, especially in creative industries, collaboration is what builds longevity. I’ve met incredible stylists, videographers, and makeup artists through my shoots—many of whom I now work with regularly. We lift each other up, recommend each other, and create work we’re proud of, together.
- Everyone Wants to Feel Understood
No matter how confident or experienced someone may be, we all want to feel understood. I’ve learned to listen more than I speak at the start of a session—to ask about their story, what they love, what they’re working on, and how they want to feel in their photos. That connection makes all the difference.
- No Two Shoots Are Ever the Same
Even with a similar setup or concept, every creative brings a different energy. That’s why I never go on autopilot. Instead, I stay open, curious, and responsive to what’s unfolding in real time. That mindset is what keeps this job exciting and deeply fulfilling.
Working with creatives across the UK has taught me so much—not just about photography, but about people, connection, and the power of creative storytelling. If you’re a creative looking to refresh your content or explore a new visual direction, I’d love to hear from you.